It is delivered by ESRI (the company making the software) as an MSI. It does contain quite a few CustomActions, however on a personal level I would consider this a low risk endeavour to deploy using traditional deployment methods.
System requirements are documented in a PDF and there shouldn’t be anything out of the extraordinary if deploying onto a Windows 7 machine. The target environment this post will focus on is Windows 7 x64, and therefore it will be sequenced on Windows 7 x64.
Once downloaded extract all the files (default location is your documents folder);
PVAD will be set to c:\program files (x86)\arcgis\arcreader10.2
You can choose to install the application with the default options, there isn’t anything in particular that requires altering due to the sequencing process. Recommended is to disable the customer experience improvement program participation.
It seems that the icon for the ArcReader was detected to be a generic one, there a manual update was required.
For some reason, the first icon was selected.